Fast food is not only harmful for health, but also for self-respect. Americans used to eat on the run, go to the awful toilets, work on low-paid jobs in KFC and McDonald's. All this make us a nation with no self esteem.
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Thomas Frank
In his classic Fast Food Nation (2001), Eric Schlosser describes the industry’s manic pursuit of standardization. The food arrives at the restaurant mostly frozen; the machines that do the cooking are foolproof; virtually no skills are required. “Jobs that have been ‘de-skilled’ can be filled cheaply,” writes Schlosser. “The need to retain any individual worker is greatly reduced by the ease with which he or she can be replaced.”
THE LONDON GREENPEACE GROUP
We're all subject to the pressures of stupid advertising, consumerist hype and the fast pace of big city life - but it doesn't take any special intelligence to start asking questions about McDonald's and to realise that something is seriously wrong.
